Jesse Kenealy Jesse Kenealy

Ariel Nomad 2 Announcement

Ariel Nomad 2

Ariel launches all-new Nomad – the ultimate go-anywhere sports car

• Second generation of the iconic Ariel Nomad

• Complete re-design from the ground up with only three carry-over parts from first Nomad

• New, larger diameter tube chassis increases torsional stiffness by more than 60%

• Totally revised suspension with anti-dive and anti-squat

• Ford ST 2.3L turbo engine with up to 305bhp and 518Nm torque

• Tuned for ultra-quick in-gear performance, with a broad and predictable torque range

• 0-60mph in 3.4 seconds and a top speed of 134mph

• Three-stage driver-adjustable ECU map

• Adjustable launch and traction control

• Raised aerodynamic ram-air intake

• Dual off-road filtration system

• Larger cooling, fuel, and brake system with adjustable ABS

• Significant aerodynamic improvements to bodywork

• New seats, revised ergonomics, and more cockpit space

• Full color TFT instrumentation

• PDM (Power Distribution Module) electronics system removes multiple fuses and relays

Ariel Motor Company has launched the ultimate go-anywhere sportscar – the all-new Ariel Nomad 2.

Ariel’s launch of its second-generation Ariel Nomad is aptly named ‘Nomad 2’. As with the Atom sports car, now in its fourth generation, the Nomad evolves and maintains Ariel’s core value of SERIOUS FUN, epitomizing the company’s philosophy of form following function.

Known as the Atom’s ‘Mucky Brother’ the Nomad’s off-road capability is immediately evident with exposed outboard suspension, long travel dampers, damage resistant body panels, raised air intake and a hose out interior.

The Nomad 2 is an instantly recognizable development of the original, yet the evolved design language is clear when comparing both vehicles. The Nomad 2 is an all-new design from the ground up – featuring only three carry-over parts – that builds on learnings from the original car, integrates customer feedback, and benefits from significant Ariel R&D.

Henry Siebert-Saunders, Ariel MD: “The all-new Nomad 2 is the sum of our 25 years of automotive experience, a decade of Nomad feedback and the latest learning from Atom 4. Pouring all this knowledge into Nomad 2 means it is faster and more capable than ever. The Nomad 2 really is the ultimate way to go-anywhere, on road or off it, fast!”

Designed and engineered by the in-house Ariel team, the Nomad 2 features an all-new chassis, suspension, steering and brakes, electronics, all-new bodywork with significant aerodynamic improvements, new seating and instrumentation, together with a host of design improvements and changes.

With an open design brief to improve the car wherever possible, the Nomad 2 represents a major step forward in the evolution of the Nomad and Ariel itself.

In designing the Nomad 2, Ariel worked to broaden the accessibility of the car’s performance, enabling customers to confidently explore the full extent of its capabilities. With this goal in mind, the new model features options of fully selectable driver aids including a three-stage engine map controller, driver adjustable launch and traction control, and an adjustable ABS system, developed to work on- and off-road. All adjustments can be made on the move, leaving the driver in complete control of settings.

Tested in the harshest environments from racetracks to rally stages, in blistering heat, monsoon rain, floods, mud and snow, the Nomad 2 has undergone Ariel’s most severe test regime to date.

Simon Saunders, Ariel Director: “Making lightweight cars handle compliantly and comfortably on the road is an artform as suspension loads and forces are so low. Making the same car capable of reliably and repeatedly jumping the crest of an off-road hill at more than 100mph takes this to another level. If you then add in loose surfaces, mud, water, and perhaps some ice, you’ll appreciate the extremes that we have dealt with.

“The Nomad 2 is, even to us, a truly remarkable car. As ever, we’ve captured all the elements customers want – road car refinement and reliability, rally car performance and dynamics, plus beach buggy fun!

“It’s a car that can be driven to the shops, and then around a WRC rally stage. But most importantly, whatever the journey, our guiding principle is that it will put a smile on your face.”

As with all Ariels, every Nomad 2 will be built to order by a single technician, who takes the car from bare chassis to final test drive before signing it off and placing their personal nameplate on it. With far more than 100 options, Ariel can tailor-make each Nomad every customer’s exact requirements, ensuring no two cars will be the same.

Chassis:

The basis of Nomad 2 is an all-new tubular chassis, designed in-house by the Ariel engineering and design team, with much learning coming from the first Nomad and more recently from the Atom 4. Featuring larger (2.5’’ and 2’’) diameter main and diagonal tubes than the previous Nomad, each tube has been analyzed and optimized to give a light but extraordinarily strong structure. The torsional stiffness of the chassis has been increased by more than 60% compared to the original Nomad delivering enormous structural rigidity. With built-in roll-over protection, the chassis offers a full safety cage for very high levels of occupant safety and exceeds the demands of a full frontal 31mph barrier impact, seat belt pull, and rear impact test.

The combination of sophisticated CAD (Computer Aided Design), FEA (Finite Element Analysis) design work, laser cut components, and bronze-welded CNC (Computer Numerical Control) formed tubes, epitomizes Ariel’s approach and delivers a quality only achievable in low volume production.

Compared to the original, the Nomad 2 entry / egress opening is larger, while a longer wheelbase provides more cockpit space. Chassis are treated to a three-stage finishing process of phosphating, powder coating to color choice, and then powder coating lacquer.

Engine:

At the heart of the Nomad 2 is the new Ford 2.3-litre, 4-cylinder, direct injection, 16-valve, twin spool turbocharged engine. Derived from the Focus ST the engine has been tuned by Ariel to give up to 305bhp with an astonishing 518Nm of torque. Mapped by Ariel to on and off-road requirements, the Nomad 2 has the option of a switchable ECU allowing drivers to choose from three different engine maps, giving 260bhp / 385Nm, 302bhp / 451Nm, or 305bhp / 518Nm. To achieve ultimate performance off-road, as well as on it, the highest setting delivers considerably more torque throughout the rev range.

Driving through a six-speed gearbox with limited slip differential, the Nomad 2 has passenger car drivability on-road but massive ability off-road. With the option of a six-speed paddle change Quaife sequential gearbox, derived from the Atom 4 and Atom 4R, plus a hydraulic handbrake, the Nomad 2 takes Ariel’s ultimate performance ethos to a new pinnacle for off-road, high-performance driving.

The air intake system incorporates an encapsulated air-to-air intercooler, protected from off-road debris, together with a dual engine air filtration system to cope with adverse operating conditions off road. Clean air is ducted from the roof intake to the intercooler and separately to the engine intake system where a pre-filter removes any debris before a three-layer filter removes any finer particles. Any dirt or moisture collected is collected in a sump within the system and then released via an actuator valve. A further WRC specification filter is available for ultra-severe conditions.

Designed to meet EUCSSTA (European Community Small Series Type Approval) noise and emission standards as well as racetrack noise levels, the 75mm diameter stainless system exhaust system features a ceramic honeycomb, high palladium / rhodium content catalytic converter, and a twin outlet stainless silencer.

A larger radiator, two and a half times the size of that in the original Nomad, is fitted to extend Nomad 2’s capability into yet harsher and hotter environments. With longer journeys into the unknown in mind the fuel capacity has also been increased to 18.5 gallon, a 40% improvement on the previous model, giving a range of more than 550 miles.

Suspension, Steering, and Brakes:

Ariel’s knowledge and experience of making lightweight vehicles that handle perfectly on and off-road, as well as in competition, sees the Nomad 2 achieve an ideal balance of on-road compliance while maintaining wheel contact and suspension travel off-road. The all-new chassis sees the wheelbase lengthened (+1-7/8’’) and track increased (+2’’) enhancing high speed stability off-road. The approach angle (48 degrees) and departure angle (64 degrees) far exceed regular off-roaders, meaning the Nomad 2 has the capability and the performance to tackle any terrain.

Featuring double, unequal length, wishbones with direct-acting outboard dampers, Nomad 2 has increased suspension travel over the original Nomad as well as totally revised suspension and steering geometry. Based on 10 years of continual development from Ariel and design input from suspension guru Richard Hurdwell, the new design incorporates anti-dive and anti-squat geometry. This reduces weight transfer under acceleration and braking, and maintains balance and tire contact – particularly useful off-road to maximize grip. Given the performance increases, a revised steering rack and new geometry is incorporated, with particular focus on caster refinement to give precision on- and off-road as well as more communicative driver feedback.

K-Tech coil-over aluminum dampers, made specifically for the Nomad 2, are fitted as standard with Eibach dual rate springs. Ohlins TTX dampers and springs are offered as an option, featuring external piggy-back reservoirs and individual three-way adjustment for rebound, high-speed compression, and low-speed compression. A further off-road, full race option of Bilstein two-stage dampers with remote reservoirs is also available.

All inboard and outboard suspension points are now fully sealed rubber bushes and ball joints to prevent dust and dirt ingress, reducing wear and maintenance.

The all-new standard braking system increases in size by 40% over the original Nomad, due to the higher performance, with an option of the AP four-piston calipers and 11.42’’ vented discs all round from the Ariel Atom 4. The twin circuit system features the option of cockpit adjustability to alter front / rear brake bias on the move, as well as a hydraulic handbrake for off-road use. Stainless braided hose for both brake and clutch hydraulic systems is standard fitment throughout.

A driver adjustable, EU-compliant ABS system with selectable road and off-road settings is available as an option. Cockpit-controlled launch and traction control, derived from the Atom 4 system, is also fitted to the Nomad 2 but calibrated for off-road use as well tarmac.

To ensure ultimate and dependable performance, whatever the use, the Nomad 2 is available with a wide range of wheels and tires. There are three different wheels, made specifically for the Nomad 2, ranging from the standard 16-inch alloys, through 18-inch lightweight forged, to 16-inch Beadlock options. The wheels can be fitted with a range of tires from road and all-terrain, to off-road and trackday, covering the broad spectrum of Nomad 2 use scenarios.

Body:

Bodywork is a mixture of materials carefully selected for the Nomad 2 and its driving environment, both on- and off-road. Contactable body components, including front end, rear covers, and mudguards, as well as header, intake and interior panels are rotationally molded in self-colored, toughened polyethylene. The tough, almost unbreakable panels feature the material used in the original Nomad, the same process being used in the manufacture of road cones and boat fenders. Other body components such as front and rear load covers are self-colored composite with carbon fiber options, with a ‘bikini roof cover’ option for UV protection.

Immediately noticeable is the raised intake snorkel above the passenger compartment. Designed for the often harsh environments that the Nomad operates in, it feeds clean air to intercooler and engine independently and is the result of substantial design and CFD (Computational Fluid Dynamics) work. Carried out on the Bramble cloud-based platform the complex aerodynamics channel air from the front header rail into the air intake.

Given the Nomad’s open chassis, controlling air flow over the car meant overcoming multiple issues. The header rail is an inverted wing that directs air towards the intake. However, to avoid disruption from the open top, air is allowed to bleed through and underneath the header rail to keep airflow attached before entering the intake uninterrupted. Vertical fins on top of the header channel direct cool air to the intake while warm air, exiting the radiator ducts, is forced away.

The header rail has further functions, acting as a sun visor and as a mounting point for the LED roof lights. As well as the standard LED lighting, twin quick-release illuminated whips can be optioned at the rear of the car to give increased visibility in remote off-road environments.

An adaptable rack system at the rear of the car allows the carriage of quickly removeable, waterproof luggage boxes, up to two bicycles, loose luggage, a spare wheel, or a combination of items.

At the front a Warn Axon winch, with a load rating of 3500lbs, is available. The winch nestles in a front winch bumper with a matching rear bar and full underbody panels for ultimate off-road protection in even the most severe conditions.

Cockpit:

The interior / cockpit of the Nomad is designed to be washed out, with drain holes in the floor to let water out, and no material trim. The two lightweight seats are a version of those first seen in the Atom 4, with supportive wings and the potential to accommodate full race harnesses with crutch straps for competition or serious off-road use. Two widths of seats and carbon-fiber options are available.

New switchgear is all within reach of the 12’’ diameter steering wheel, with two turns lock to lock, while instrumentation is via a full color TFT display unit made for the Nomad by AIM Technologies. Incorporating multiple scrollable menus, the instruments feature gear shift lights and indicate gear position, while there’s also provision for real time data logging and recording to a Compact Flash Card. When reverse is selected, a rear camera automatically engages, showing the rearward view on the TFT display.

As part of the new electrical layout a PDM (Power Distribution Management) system has been used in Nomad 2, eliminating the need for multiple fuses, relays and a large fuse box. Using programmable limit channels, the PDM system continually monitors the entire car’s electrical system, powering individual circuits off and back on if necessary. This feature is particularly useful when operating in very harsh and adverse conditions.

Performance, Price, and Ownership:

Nomad 2 has also raised its performance capabilities over the original car with a 0-60mph time of 3.4 seconds and a top speed of 134mph. Given its high-performance potential both on- and off-road, the Nomad 2 is tuned for ultra-quick in-gear times and a broad and predictable torque range.

Servicing is once yearly as standard, but is also dependent on mileage and competition / off-road use. Ariel’s legendary reliability and the use of Original Equipment such as oil filters and consumables, contributes to low running costs. The remarkable residuals that all Ariels have enjoyed, since the very first Atom, remove depreciation as the largest cost in any vehicle ownership and Ariels consistently retain most, if not all, of their original cost.

Ariel Nomad 2 Options:

Like all previous Hand Buil-to-Order Ariels, the Nomad 2 is infinitely customizable to its owner. A notable part of the personalized ownership experience, the Ariel team spends considerable time with each customer going though and advising on every aspect of the car.

Ben Gunn, Ariel UK Sales Manager: “It’s really important to us that every customer gets the car that’s right for them. Our owners become part of the Ariel family, so it’s a close relationship and above all we want them to be happy. There are owners who want a simple fun car, to those who want a full-on racer, and many in between, so we spend time making sure the car is absolutely right for them. Our cars are all very serious, hugely capable, ultra-high-performance vehicles but, whatever the use, the bottom line is putting the passion back into driving and having fun.”

With no two cars the same, each Ariel is as individual as their owners. The company’s tailor-made approach has earned it the reputation as the ‘Savile Row of the Automotive World’.

Read More
Jesse Kenealy Jesse Kenealy

HAGERTY RATED | A street-legal turbo track toy | Ep. 202

Released July 13, 2021

Auto scribe Zack Klapman and pro racer Dai Yoshihara get behind the wheel of the all-new Ariel Atom 4.

Loaded with the powertrain of a Honda Civic Type R but weighing just 1,350 pounds, Zack and Dai find out if the street-legal, bare-bones sports car is as fast and fantastic as it looks.

Read More
Jesse Kenealy Jesse Kenealy

SAVAGE GEESE | Ariel Atom 4 | $75,000 Bucket List Car

SavageGeese at it again with the Ariel Atom 4 | $75,000 Bucket List Car

We review the brand new Ariel Atom 4, a huge leap forward in refinement and fun. There are fewer cars in the world that deliver a pure driving experience and a manual transmission, this is one of the last. We cover how it's manufactured, the technical side, and much more. Whether you are in the UK or North America, the driving impressions on the street and track will help paint the picture. There are other cars like the Porsche 718, Mustang GT500, Corvette C8, and Lotus Evora in a similar price tag, which would you choose?

Read More
Jesse Kenealy Jesse Kenealy

WALL STREET JOURNAL: A Street-Legal Racer That Wows

Ariel’s skeletonized version of a mid-engine two-seater—no roof, no doors, helmet optional—delivers the awesome sensation of flying at zero altitude, says Dan Neil.

WHAT URGE MAKES middle-aged men want to slip the surly bonds of inertia in ever more minimalist machinery? I’m asking for a friend. The Ariel Atom 4—a skeletonized version of a mid-engine two-seater ($87,910, as tested)—belongs to a class of barely-there G-force generators that also includes sailplanes, parasails, ultra-lights, hang-gliders and hot-air balloons. You can’t tell me that’s not symbolic.

Why just men? No one can say. When I asked Mark Swain, president of TMI AutoTech, which builds the Ariel in Virginia under license from the UK-based founders, he only noted the clientele were “almost entirely male,” which made me giggle, but I took his point. The shop in Virginia is tooled up to make 50-70 Ariel Atom 4s per year, said Mr. Swain.

The machinery seems to vanish, leaving just the unscrolling of the road.

Introduced in 2000, the Atom became famous in a 2004 episode of Top Gear in which host Jeremy Clarkson’s face flaps in the wind like Air Force Colonel John Stapp’s on the rocket sled. Now that was good television. It also nicely illustrated the Atom’s unique transparency to the elements at speed.

No top, ever. There are two frameless windshields available, small and smaller. The reinforced-plastic seat is bolted to the floor. Looking over the Alcantara-wrapped steering wheel, the TFT display, and the cockpit switches, the driver sees, well, almost nothing—or everything, depending on one’s phenomenological status.

Pilot Lights | The driver’s environment centers on a multi-function thin-film-transistor instrument display. The turn-signal toggle switch is not self-canceling.

Holding up the car’s slender nose, the pushrod/inboard-coilover suspension and double wishbones do their kinematic thing practically at arm’s reach. Dancing at their ends are the hubs, wheels and wide tires, wearing small skull caps of fiberglass: The fenders.

These sight lines are fundamental to the Ariel’s magic. At times the machinery seems to vanish below the experiential horizon, leaving just the driver, the sound, and moment-by-moment unscrolling of the road. This is the view of an angel flying at zero altitude just before he gets thrown in jail in Virginia.

The Ariel’s other secret is no secret. Anyone who has driven an open-wheel car knows how awesome, how empowering, how liberating it is to be able to see through the corners, over the squirming and squawking tires. It’s just science.

Outside of the Ariel, about the only way to scratch that itch is a single-seat race car, like Formula Ford. But that means hanging around in the paddock with people half your weight and a third your age. Besides, no other car has that gorgeous trellis of tubular steel through which the rushing tarmac and terrain can be seen, like, right there.

Another of the Ariel’s talking points is that—unlike motorcycles or even three-wheelers such as the Polaris Slingshot—it is exempt from state laws requiring helmets. That’s huge in terms of owners’ convenience, although it won’t do much for their hearing.

Business End | The air scoop leads to a Honda-built turbo-four (up to 350 hp) that exhausts through the dual-port “silencer.” The Ariel is not equipped with a catalytic converter.

Speaking of helmets: Only a fraction of Ariel owners ever drive their cars on a racetrack, according to Mr. Swain. That’s surprising. With respect, why would anyone buy this ass-hammering mosquito and not track it, like, every weekend?

Last week, as part of its media day, the company belted me into the re-engineered Atom 4 to drive a few laps around Virginia International Raceway’s 1.1-mile Patriot Course. It was special. It might have been more special if I hadn’t had a 200-pound factory representative in the right seat, or if the car’s optional three-stage engine mapping (turbo boost) and seven-stage traction control had not both been set to “Assisted Living.”

I didn’t take it personally. Even a dialed-back and ballasted Atom 4 demands respect. Mounted just ahead of the rear axle and seemingly bolted to one’s vertebrae, the exquisite 2.0-liter Honda turbo-four puts out up to 350 hp at 7,000 rpm and 310 lb-ft, channeled through a six-speed manual gearbox. These ponies are pitted against a mass of only 1,350 pounds, giving the Atom 4 roughly the power-to-weight ratio of a McLaren F1.

Point this little erector set straight, unload the clutch pedal in 2nd gear, and hang on. The Atom 4 will clap you between the shoulders, swirl your eyeballs and smother your reason with the shrill shimmer of turbosuck and a bypass valve that sounds like your right ear is being blown out of an airlock—bu-WHISHHH!

Under ideal conditions, and with adroit shifting, the Atom 4 can hyperventilate its way to 100 mph in 6.8 seconds on its way to a top speed of 162 mph.

Some glad morning, if I win the lotto, I’ll fly away.

-Dan Neil, Wall Street Journal, Automotive Editor

FULL ARTICLE

Read More
Jesse Kenealy Jesse Kenealy

BorgWarner Creates High-Voltage, Electrified Ariel Nomad

ariel-nomad-bw-00642.jpg
  • BorgWarner transformed an Ariel Nomad into comprehensive electrified demonstration vehicle

  • Vehicle showcases BorgWarner’s complete electric propulsion system capabilities

  • Company’s new ride helps expedite research, development and validation processes for implementing new technologies

Auburn Hills, Michigan, October 25, 2019 – BorgWarner, a leader in advanced propulsion systems, is proving its electrification expertise with the development of its Corporate Advanced Engineering (CAE) group’s first high-voltage, all electric demonstration vehicle. The new test platform, created from the all-terrain Ariel Nomad, gives its engineering team and customers a comprehensive view of BorgWarner’s technologies as well as their performance. The technologies highlighted on the vehicle include traction inverters, a torque-vectoring rear drive unit, an electric coolant pump, vehicle and traction control software, a DC/DC converter and a high-voltage battery pack, magnifying the company’s product leadership and ability to deliver an entirely electric propulsion system. 

“Our new high-voltage demonstration vehicle illustrates BorgWarner’s leadership in electrification and gives us a fantastic tool to showcase our extensive capabilities, collaborate with industry partners and evaluate BorgWarner’s current and future technology at a system-level,” said Hakan Yilmaz, Vice President and Chief Technology Officer, BorgWarner Inc. “We will continue to embrace projects such as this EV demonstration vehicle that help us validate next-generation products and, ultimately, propel the industry toward a cleaner, more energy-efficient world.”

A benefit of the vehicle’s electrified powertrain is its improved steering response made possible through torque vectoring. This feature allows both forward motion and regenerative braking, delivering a dynamic and controllable driving experience. Another key technology is BorgWarner’s thermal-management system, which circulates coolant via an electric pump through the inverters and battery pack. The liquid-cooled, 350V 30kWh pack delivers peak power of 200kW.

Beyond the significant propulsion technologies that make up the vehicle, BorgWarner’s CAE group was able to build its demo vehicle in just six months. Part of the reason the Ariel Nomad was chosen as the base vehicle for this demonstration project was the ease of access to install and remove components due to the open-air design of the vehicle.

The vehicle also is a proving ground for BorgWarner’s partner companies. Cascadia Motion, a BorgWarner-owned company, developed the rear-wheel-drive system featuring two separate BorgWarner High-voltage Hairpin (HVH) 250 electric motors and eGearDrive gear sets, each one independently controlling a rear wheel. This system, also featuring two of BorgWarner’s inverters, gives complete authority over the vehicle and enables more power and durability.

In addition, BorgWarner’s joint venture with Romeo Power, a leading-technology battery pack and module supplier, allows BorgWarner to power the demonstration vehicle with different configurations of battery power, and test and validate particular battery pack applications for specific vehicle goals or driving experiences. The joint venture’s battery modules and packs are expected to include intelligent battery management systems with proprietary algorithms for enhanced performance and cycle life, as well as proprietary thermal engineering for active and passive cooling.

The speedy and proficient evolution of the demonstration vehicle exemplifies BorgWarner’s competence in rapidly implementing new technologies for future projects – a timeline that will steadily get faster through the use of this new, powerful demo vehicle.

Read More
Motorsports Jesse Kenealy Motorsports Jesse Kenealy

New Motorsport Model: The Ariel Atom - Track Attack

 
 

As a continuation of our Motorsports offerings, we are excited to announce the all new Ariel Atom - Track Attack, a packaged model focused toward Track Day patrons. The Track Attack is equipped with features that add functionality and convenience to your dedicated Track Car.

Included as Standard/No-Cost options with the Track Attack:

Safety Glass Windscreen • Passenger Seat/Harness • Fender Set • Premium Dash Surround • Front/Rear Tow Hooks • High Intensity LED Rear Rain Light • 12V Power Source

The Track Attack also allows for customization of the vehicle build to make it truly yours. Choose a custom chassis color and from our selection of Premium Paint Colors at no additional cost!

Click below for more info, or contact us with any questions:

Read More
Ariel Atom Jesse Kenealy Ariel Atom Jesse Kenealy

The Ariel Atom 4

Ariel Motor Company announces the launch of the latest evolution of the Ariel Atom, now in its fourth generation, the all-new Atom 4.

ARIEL ATOM 4 - 010 - S.jpg

Designed by the in-house Ariel team, the Atom 4 continues the now iconic design but is an entirely new car from the ground-up.  Building on the learning from previous generations, customer feedback, Ariel assembly technicians and significant R&D by Ariel in recent years, the Atom 4 preserves the essential Ariel qualities but progresses the design and engineering further into the most powerful and able Atom yet.

Atom 4 features the latest Honda Type R turbo engine giving 320bhp as standard, all-new chassis, suspension, steering and brakes, all-new bodywork with significant aerodynamic improvements, new seating and instrumentation together with a host of design improvements and changes.  With an open design brief to improve the car wherever possible, the Atom 4 represents another big step forward in the evolution of the Atom.

Said Simon Saunders, Director of Ariel: “The Atom 4 is the biggest change to the car since we originally released it in 1999.  It really is an all-new car; in fact, there are only three parts carried over from the last Atom – the clutch/brake pedals and the fuel cap.”

Atom 4 will continue to be made in low volume by Ariel at its factory near Crewkerne, Somerset in quantities of around 100 cars per year alongside the Ariel Nomad and Ariel Ace motorbike. 

Each car will be built, as they are now, by one technician and to order for each individual customer.  Having earned its reputation as the ‘Savile Row of the Automotive World’ Ariel has a tailor-made approach to building vehicles that isn’t possible at high volume and reflects the opportunities achievable only in low volume production.  Atom 4 will also be made, under license, by Ariel North America based in South Boston, Virginia serving North and South American markets.  The cars will have identical specifications, combining the best high and low volume engineering, materials, and production values together with an option list and bespoke build system that gives each customer exactly the car they need.  From fun sports car to track weapon, the Atom 4 will deliver.

The car will also be the first Ariel vehicle to undergo full European Small Series Type Approval  (ESSTA) and ADR (Australian Design Rules) testing, to enable Atom 4 to be sold throughout Europe and Australasia with a Certificate of Conformity from 2019.  Said Tom Siebert, Director of Ariel Motor Company: ‘Though we have had a small European presence over the years, there is an enormous demand for our vehicles in this market and elsewhere in the world.  British-built, low volume vehicles appeal on many different levels and Type Approval is key to our future commitment to service those markets effectively.  As well as our existing network of dealers, we will appoint new key agents in various countries, to make sure that as many potential customers have access to Atom 4 as possible’.

History

ARIEL GRAND PRIX - 1908 - 11,300cc - S.jpg

As one of the very oldest names in automotive history, Ariel was started in 1870 by James Starley, also inventor of the differential and rack-and-pinion steering, with an Ordinary (Penny-Farthing) bicycle.  As the first steel-framed production bicycle, the Ariel also featured steering and patented spoked wheels, revolutionizing the early transport industry.  With the rapid development of vehicles in the 1890s and early 1900s, Ariel advanced through De Dion-engined tricycles and Quadricycles as well as motorcycles in a fast-changing industry.  As a manufacturer of early Grand Prix cars, Ariel was an entrant in the first-ever race at Brooklands in 1907, winning at the second event the following weekend.  From the late 1900s, the company centered its attention on motorcycle production with occasional excursions into 4 wheel vehicles.  Best known for the ground-breaking Ariel Square 4, multiple International Six Day Trial winning HT5 and pressed steel frame Arrow, the company became one of the great names of the British motorcycle industry.  Ariel was revived in 1999 with the launch of the Ariel Atom, featuring the now famous exposed spaceframe powered by a Rover K Series engine.  A major redesign in 2003 included the introduction of the Honda K20A Type R engine and saw the start of Ariel’s relationship with Honda, which continued into the Ariel Ace motorbike and Ariel Nomad.  A constant development of the car saw the Atom 3 introduced in 2007, with the Honda K20Z Type R engine, and the Atom 3.5 in 2013 with revised chassis and suspension.  Over 1800 Ariel Atoms have been made since the first production cars were delivered in 2000, making Atom ownership an exclusive but growing club.  As a forward-thinking company, Ariel will continue to evolve the Atom, but the soul of the Atom will always be attainable, rewarding performance and sheer driving pleasure.

Chassis

ARIEL ATOM 4 - 011 - S.jpg

The basis of Atom 4 is an all-new tubular chassis, designed in-house by the Ariel engineering and design team, with much learning coming from the Titanium Chassis R&D project of 2014.  Featuring larger diameter main and diagonal tubes than previous Atoms, as well as many detailed additions, each tube within the chassis has been analyzed and optimized to give a light but extraordinarily strong structure.  The torsional stiffness has been increased by 15% compared to the previous generation Atom 3.5.

The combination of sophisticated CAD (Computer Aided Design) and FEA (Finite Element Analysis) design work resulting in a hand-made, bronze welded structure reflects Ariel’s approach to design and manufacture, combining new technology with exceptional craftsmanship.

Said Tom Ward, Ariel’s Chief Engineer: “Redesigning an icon can be quite intimidating and doing this with increasingly strict legislation plus Type Approval in mind is a big task for a small company like ours.  Our growing design and engineering team forms 25% of the Ariel workforce so we are committed to making Ariel absolute leaders in their field.”

The chassis gives more interior space and legroom than previously and has been designed and proven to well exceed the demands of a full frontal 50kph barrier impact, seat belt, and rear impact test.  Forming a driver/passenger safety cell the Atom chassis offers the highest degree of protection in its class. Chassis are treated to a three-stage finishing process of phosphating, powder coating to color choice and powder coating lacquer.

Engine

ARIEL ATOM 4 - 012 - S.jpg

At the heart of the Atom 4 is the new Honda Type R K20C 2.0L 4 cylinder direct injection, turbocharged engine. Building on the 15-year relationship with Honda UK with Honda power in Atom 2, Atom 3 and Ariel Ace motorcycles, Ariel has signed a new agreement for engine supply with Honda.  Said Simon Saunders: “The Honda agreement is critical for us and our customers.  The Type R engines have proven themselves in Atoms over the years with dependable power and absolutely faultless reliability, even under race conditions, so there really is no better engine for the Atom.”

The 1996cc direct injection turbocharged engine, producing 320bhp as standard in the Atom – 10bhp more than the previous supercharged Atom – gives the Atom 4 more power than any previous standard model.  An astonishing 420Nm of torque is a massive 75% increase over a standard Atom 3.5 and a 35% increase over a supercharged Atom 3.5. 

Mapped by Ariel using an MBE ECU (Electronic Control Unit) developed specifically for the car will allow the Atom 4 to meet Euro Vl emissions standards, a critical factor of the EUSSTA testing.  Optional Launch and Traction Control is a new feature built into the electronics of Atom 4, derived from the Atom V8.  Atom 4 also features the ability to adjust and optimize turbo boost levels for different road and track conditions.

An all-new exhaust system, again designed to meet EUSSTA standards as well as racetrack noise levels, features a ceramic honeycomb, high palladium/rhodium content catalytic converter, 3”/75mm diameter stainless system into a twin outlet, 8.4”/215mm stainless silencer.  A high flow single outlet system is an option as is a de-cat system for use on the track.

A larger capacity fuel tank sits on the left-hand side of the car, improving range on road and on track, giving a road range of some 300 miles.

Suspension and Steering

ARIEL ATOM 4 - 009 - S.jpg

Retaining the inboard, pushrod operated damper system the Atom 4 features all new suspension geometry.  Based on 18 years of continual development from Ariel and design input from suspension guru Richard Hurdwell, the new geometry includes revised inboard and outboard points plus anti-squat and anti-dive to reduce unnecessary body roll and weight transfer, keeping as much tire contact as possible at all times.  All new Bilstein dampers sit inboard operated by pushrods via new geometry bellcranks, with an optional semi-active Ohlins package under development for production.

Revised steering rack and geometry give the new Atom accessibility for all types of drivers under all driving conditions, with the option of a quick rack for track-focussed cars. “It’s important that the Atom not only handles superbly but has ultimate driveability,” said Sam Evans, engineer in charge of Atom suspension development. “On Atom 4 we have gone to enormous lengths to ensure the car is as easy to drive on the road as it is fast on a race track.”

An improved turning circle has also been achieved with the new suspension and steering rack geometry to aid town driving and parking.

Wheels and Tires

ARIEL ATOM 4 - 002 - S.jpg

Moving up in size the Atom 4 sits on 7Jx16” front wheels and 9Jx17” rear wheels.  Multi-spoke alloy wheels are standard fitment but, in a first for Ariel, the Atom 4 has the option of full carbon wheels.  These represent a weight saving of nearly 50% over an alloy wheel and a total reduction of over 16 kilos. The wheels, made to Ariel specification by BST in Johannesburg (who also make the carbon wheels for the Ariel Ace), significantly reduce unsprung weight together with new aluminum uprights, which alone give a 50% weight saving over the previous car.

Tires are 195/50R16 front and 255/40ZR17 rear. In a new exclusive partnership with Avon Tyres, the Atom will be fitted with high-performance Avon ZZR tires.  With recent changes in tire law and noise, it is important that the highest performing tires are available to the Atom.  The combination of new suspension and larger section Avon tires contribute to the Atom 4 having more mechanical grip than any previous Atom.  Not only is straight line performance improved for the Atom 4 but cornering speed moves to another level also.

Brakes

The all-new standard braking system increases in size, due to the higher power of Atom 4, with 278mm vented discs and cast two-piston caliper on the front with 253mm discs on the rear and integrated handbrake caliper.   An optional upgrade is to a full AP Racing configuration of 290mm vented discs front and rear with alloy 4 piston calipers.  A variety of brake pads are available dependent on the use of the car.  An all-aluminum pedal box with brake, clutch and throttle pedal is supplemented by the optional cockpit adjustable brake bias. Goodridge stainless hose for both brake and clutch hydraulic systems is standard fitment.

Bodywork

The Atom 4 features an all-new look and while recognizably an Atom, every panel on the car is new.  One of the fundamental design principles on Atom 4 was aerodynamic improvement, control of airflow and overall balance of the car.  Working in partnership with TotalSim, CFD (Computational Fluid Dynamics) experts in Brackley, and in keeping with the original Ariel ‘Form Follows Function’ philosophy, major aerodynamic improvements have been made in every area of the car.  Drag has been reduced, downforce increased and mass flow rate to radiator, intercooler and air intakes greatly increased.  A shift in aero-balance has been achieved to give neutral handling and more precise control at the limit.

Immediately noticeable is the disappearance of the familiar central Atom roll hoop, now enclosed under the air intake bodywork, which itself has been reduced in size. This has greatly improved air passing over the rear bodywork and controls airspeed going through the ram-air system. Similarly, the new nose cone has smaller openings and internal ducting to reduce drag and decelerate airspeed, maximizing efficiency through the front mounted radiator.  The intercooler mounted behind the tub, in a low-pressure area, keeps the unit close to the engine and is also supplied with air from under the car, optimizing cooling efficiency.

ARIEL ATOM 4 - 018 - AERO SECTIONS - S.jpg

The trademark Atom ‘aero screen’ has been further refined and now reaches all the way across the car, reducing ‘helmet lift’ for the occupants, directing air to the engine intake and, with just this aero fence, generating 100 Newtons of downforce.  The mudguards on all four wheels also feature an aero device to give downforce directly to tires negating any lift from mudguards.

Ralph Tayler-Webb, Chief Designer at Ariel said: “The aerodynamics on the Atom 4 have been an epic journey with literally hundreds, if not thousands, of iterations backwards and forwards between us and TotalSim.  Keeping the Atom true to its roots but making such big strides with the aero has been a long haul, but it has paid off.  Atom 4 is a highly-sophisticated design that has improved the performance in many different ways and on a number of levels.”

Bodywork will be available in full carbon for many of the body parts, reinforcing the ‘Less = More’ Ariel philosophy of performance through lightweight.

Exterior and Interior

ARIEL ATOM 4 - 013 - S.jpg

All exterior lighting has been revised with LED indicators, stop/tail/fog and reverse lights, daytime running lamps and high-performance halogen headlights to conform to EUSSTA regulations.  Ambient light sensors allow auto light functionality.

Additional storage space has been included under the removable front body cover, extending the cubby box, together with access to the new hydraulic system. Individually adjustable single seats replace the twin seat unit of previous Atoms and a comprehensive study into ergonomics has subtly repositioned pedals, steering wheel, and instruments.  Already a comfortable space for most drivers, an additional 50mm of cabin length and 20mm width has been added to accommodate the very widest range of users.

The new switch cluster, again designed to EUSSTA standards, features all controls within finger reach of the 310mm suede steering wheel including lighting, indicators, adjustable traction and launch controls.  The central instruments, with full-color TFT (Thin-Film-Transistor) screen made for the Atom 4 by AIM, can be scrolled through multiple menus for the road, track or set up use. The instruments also have gear position and shift lights as standard plus provision for real-time race track data-logging.  Using the AIM PDM (Power Distribution Management) system, communicating directly with the ECU via CAN (Controller Area Network), the vehicle wiring harness and fuse box have been simplified and therefore light-weighted.

Performance

ARIEL ATOM 4 - 016 - S.jpg

Atom 4 is the fastest standard Atom produced so far. With the dramatic increase in torque, as well as 320bhp as standard, both standing start and in gear acceleration times are the fastest yet for a standard Atom: 0-60mph in 2.8 seconds, 0-100mph in 6.8 seconds retain the Atom’s giant-killing performance.

sales@arielna.com 

Read More
Ariel Nomad Jesse Kenealy Ariel Nomad Jesse Kenealy

Ariel Nomad Display - New York City

CCC_Ariel_NLBanner.png

The Ariel Nomad fits oddly well within a metropolis environment. With its large tires, long travel suspension, and open cockpit design - what better vehicle to attack potholes/curbs/rubble and do some urban exploration...?

Our Nomad Tactical will be on display, with Classic Car Club Manhattan, from June, 15th - June, 20th. The private club is opening their doors for public viewings from 9 a.m. - 1 p.m. and into the evening for members.

Make sure catch the Nomad while it's in town! Click here for location details and check out New York City's best hangout spot for car enthusiasts:

Read More
Ariel Atom Jesse Kenealy Ariel Atom Jesse Kenealy

Atom 3R on Display - Ross Aviation Terminal, Scottsdale

***From Forman Motorworks***Look outside to see the jets. Stay inside to see the rocket!

One of only 10 limited edition Atom 3R 2.0L Supercharged models on display in the Ross Aviation Scottsdale FBO terminal this week.

Passing though in the near future? Contact us for an appointment at our Scottsdale office. We’d love to show you some of our exclusive new offerings.

31543152_1656334757754503_970029831364280320_n.jpg
Read More
Ariel Atom Jesse Kenealy Ariel Atom Jesse Kenealy

Pro Racer’s Take: Ariel Atom 3S

Andy Pilgrim and Automobile Magazine got their hands on the Ariel Atom 3S!

Excerpt from the article:

"The Ariel Atom 3S is a rather special vehicle. It certainly isn’t cheap, but I suspect the folks seriously looking at purchasing one aren’t worried about cost. The 3S is rewarding to drive at any speed and let’s not forget the incredible ear candy. I received more attention while driving it and more questions while parked than with any other vehicle I’ve driven; nothing even comes close. You buy a 3S because you want to have a ridiculously fun experience, which it provides in shovel loads. Expensive? No argument. Worth it? Heck yes."

Read the rest of the article and wacth the video here:

Read More
Ariel Atom Jesse Kenealy Ariel Atom Jesse Kenealy

Ariel Atom 3S in Guards Red/Gloss Black

Check out one of our most recent completions. This Atom 3S is outfitted with a Guards Red Premium Color Package, Gloss Black Custom Chassis Color, Gloss Black Custom Wheel Color, Carbon Fiber Wings/Fenders/Dash Surround, Red Embroidered Seat Logos, and an LED Rain Light.  Contact Us to discuss your Ariel Atom build. 

Read More
Jesse Kenealy Jesse Kenealy

Year End Review - 2017

The last year has brought the Ariel lineup to the forefront of many events, showings, and media. From adding the first dealer offerings in Florida to spending a week with Jay Leno, 2017 added another milestone on bringing the most exclusive and extreme vehicles to the North American Market.

Check out what this last year had to offer:

February, 2017 - Grand opening our our Official Florida Dealer, Two Wheels World

March, 2017 - Attending the Sand Blast Rally with the Ariel Nomad

August, 2017 - An amazing time at Gordan McCall's Motorsport Revival

August, 2017 - You're turned into an instant Celebrity at Exotics on Cannery Row

August, 2017 - Monterey Car Week is a yearly favorite

August, 2017 - Monterey Car Week is a yearly favorite

September, 2017 - SavageGeese reviews the Ariel Nomad. Check it out here

September, 2017 - SavageGeese reviews the Ariel Nomad. Check it out here

October, 2017 - Dealer Meet & Greet at Two Wheels World

November, 2017 - Shooting for NBC's Jay Leno's Garage with the man himself and Bucky Lasek. Look for the episode in 2018!

November, 2017 - Shooting for NBC's Jay Leno's Garage with the man himself and Bucky Lasek. Look for the episode in 2018!

November, 2017 - Jay liked the Nomad so much that he wanted it on his YouTube show! Check it out here

December, 2017 - Hoonigan gives the Ariel Nomad their seal of approval. Check it out here

December, 2017 - Hoonigan gives the Ariel Nomad their seal of approval. Check it out here

This last year was an amazing and record breaking year for Ariel North America, we cant wait to see what 2018 brings!

Read More
Ariel Atom Jesse Kenealy Ariel Atom Jesse Kenealy

VooDoo Blue Ariel Atom 3S

This stunning and well equipped Ariel Atom 3S our first Paint to Sample - VooDoo Blue. Originally spec'd out by Forman Motorworks, this build includes the following options:

  • Custom Embroidered Seat Cover (Grey)
  • Paint to Sample - VooDoo Blue
  • Carbon Fiber Fender Set
  • Carbon Fiber Instrument Surround
  • Tinted Side Panels
  • Carbon Fiber Wings
  • LED Rain Light
Read More